Google Marketing Platform Specialist

About The Role:

We are seeking a highly skilled and experienced Google Marketing Platform Specialist to join our team. As a GMP expert you will be responsible for leveraging various tools within the Google Marketing Platform suite to drive digital marketing initiatives, optimize campaign performance, and maximize ROI. You will collaborate closely with marketing, advertising, and analytics teams to develop and execute data-driven strategies across multiple channels.

Key Responsibilities:

• Implement and configure Google Marketing Platform tools, including Google Ads, Display & Video 360, Search Ads 360, and Campaign Manager.
• Develop and execute digital marketing campaigns across multiple channels, including search, display, video, and social media.
• Optimize campaign performance by analyzing data, identifying trends, and making data-driven recommendations for improvements.
• Utilize audience targeting and segmentation strategies to reach the right audience with the right message at the right time.
• Set up conversion tracking, attribution modeling, and custom analytics solutions to measure campaign effectiveness and ROI.
• Collaborate with creative teams to develop compelling ad creatives and landing pages that drive engagement and conversions.
• Stay updated on industry trends, best practices, and new features within the Google Marketing Platform suite.
• Provide training and guidance to internal teams on best practices for using Google Marketing Platform tools effectively.

Qualifications:

• Bachelor's degree in Marketing, Business, Statistics, Computer Science, or related field.
• 2+ years of experience working with Google Marketing Platform tools, including Google Ads, Display & Video 360, Search Ads 360, and Campaign Manager.
• Strong analytical skills with the ability to interpret data, identify trends, and derive actionable insights.
• Proficiency in setting up and managing digital marketing campaigns across various channels.
• Experience with audience targeting, segmentation, and remarketing strategies.
• Familiarity with Google Analytics for tracking and analyzing campaign performance.
• Excellent communication and collaboration skills with the ability to work effectively in cross-functional teams.
• Google Marketing Platform certifications (preferred).

Benefits:

• Competitive salary
• Flexible work schedule
• Professional development opportunities

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