Our operations team leverages Source Theory's defined processes to deliver unparalleled media activation, customer support and results.
Industry changes have made audience data planning and activation extremely complex. Our audience modeling approach uses TAM SAM SOM layered with functional technical solutions to solve for data privacy, tracking, targeting and measurement - all of which require defined protocols.
Finding high quality inventory requires an understanding of how the media game is played and having a strategy to win. Our targeting & activation system uses supply path optimization and inventory quality assurance measures to significantly increase working media and performance across all digital channels.
In order to grow something, you must measure it. In order to measure it, you need to count things properly. Our measurement & analytics frameworks set a high bar for ad quality, which flows through to big gains in media efficiency and effectiveness, delivering maximum value and results.
Agile media buying enables our team to find what's working, what's not, and adjust accordingly to ensure optimal reach and engagement for your campaigns. Our data science & optimization competency fosters innovation, deep learning and adaptation to drive maximal output of each media dollar input.
Source Theory's engineering and ad operations teams ensure the accuracy of your campaigns and corresponding business insights with proper design, integration and deployment of technology, data and ad operations architecture.
Avg. response time is 8 working hours
Working time is Mon - Fri (8:00 - 16:00 ET)
Meet your client services team!
“We have the simplest of tastes. We are always satisfied with the best.”
